SMS has been a reliable communication channel for years, and more and more companies are taking advantage of the many benefits of SMS in their customer communication. This means the SMS market is growing, but along with the good, comes the bad.
Unscrupulous actors have emerged who try to benefit from the many business opportunities that the SMS market has. They steal traffic from legitimate operators, leading to poor quality for their customers and higher maintenance costs for legal actors in the market.
We've put together a guide to let you know why these illegitimate actors should be avoided, and how you can recognize them! We've also got tips for how to identify quality SMS partners to make sure your SMS communication benefits your business in the best possible way.